From Basement to Brand: North Attleborough Startup’s Rise

It began in a basement, as many great stories do. In a quiet North Attleborough neighborhood, a local entrepreneur transformed a hobby into a serious business venture. Now, that small operation is turning heads and attracting customers far beyond town lines.

The startup, founded by lifelong resident Alex Romano, began with handcrafted leather accessories—wallets, belts, and bags designed and stitched entirely by hand. What started as a passion project during evenings and weekends is now an emerging brand that’s finding its way into regional craft fairs, online marketplaces, and boutique retail shelves.

In just two years, the business has grown steadily, fueled by social media exposure, word-of-mouth referrals, and a strong commitment to quality. Customers appreciate the blend of old-world craftsmanship and modern design, and many are proud to support a local creator who still does most of the work out of a converted basement studio.

Romano credits much of the business’s success to community support. “This town really roots for its own,” he said. “Whether it’s the local farmers market, Chamber of Commerce events, or a neighbor sharing a post online—it makes a difference.”

But growth also comes with its challenges. As orders increase, so does the need for workspace, materials, and time. Romano is currently exploring shared studio space options in town and hopes to hire part-time help before the holiday rush.

Local business advocates say stories like this are exactly what North Attleborough needs more of—homegrown talent with the potential to boost the local economy and inspire others to turn their ideas into action.

Romano’s advice to aspiring entrepreneurs? “Start small, stay consistent, and don’t be afraid to ask your community for help. You’ll be surprised how far a basement idea can go.”