Major Housing Project Breaks Ground at 582 Kelley Boulevard in North Attleborough

North Attleborough, MA — A significant housing development is now underway as Marcus Partners officially broke ground on a 304-unit residential community at 582 Kelley Boulevard. The project, located on the site of the former Arista power cable factory, is expected to transform the area with new housing opportunities and bring smart growth principles to the forefront of local development.
A New Chapter for a Historic Site
The site had sat largely unused for years, but thanks to the Chapter 40R Smart Growth Overlay District, it’s now poised for a major revival. The 304-unit complex will feature a mix of apartment styles and include dedicated affordable housing units, offering a more inclusive living environment for residents across income levels.
Marcus Partners, a Boston-based real estate investment and development firm, has stated their commitment to designing a modern, community-focused living space. In addition to housing, plans include landscaping, on-site amenities, and proximity to local shops and services.
What Is Chapter 40R?
Chapter 40R is a Massachusetts statute aimed at promoting smart growth and housing near town centers and transit. By leveraging this overlay district, North Attleborough is actively encouraging new development that is walkable, sustainable, and aligned with long-term community planning goals.
The 582 Kelley project is one of the largest of its kind in the region and a clear example of how towns can use state policy to spur responsible growth while addressing housing needs.
Community Impact
Town officials expect the new development to boost local economic activity, increase the tax base, and provide much-needed housing for young professionals, families, and seniors alike. Public meetings leading up to the approval were well attended, with a general tone of optimism about revitalizing the site.
While construction will take time, residents can expect to see steady progress throughout the year, with initial units anticipated to be available by late 2026.